On Thursday August 22nd, 2013, Boldijarre joined a team of Éminence employees in the heart of downtown Vancouver to spread the word of our achievement. Held at Robson Square, the team invited passers-by to hug a tree and in return Éminence planted a tree for every hug while sharing some product samples. The community was receptive with gracious comments, positivity and strong support for our dedication to protecting the environment. A grand total of 500 trees were hugged, and in return Éminence will plant 500 more trees through their partnership with Trees for the Future who plants trees all over the world.

http://youtu.be/37o5OulXPUg